SEO from people who'll tell you the truth about what's working

Why Xtract exists

Most SEO agencies promise everything to everyone. We do the opposite — we work with a small number of industries, go genuinely deep on how their customers search, and say no to work outside that where we can't confidently deliver results. If something isn't working, we'll tell you and change approach, rather than keep billing for it.

Our approach

We start every client relationship with a full technical and content audit — no guesswork, no templated recommendations copy-pasted across industries. From there, we build a strategy around the real search behaviour your customers show (informational research, local intent, AI-assisted research), not just a generic keyword list.

We're honest about what's proven and what's emerging. Traditional SEO has 20+ years of established best practice; AI search visibility is genuinely new, and we won't promise guaranteed outcomes there that nobody in the industry can honestly back up.

Want to work with us?

We take on a limited number of clients at a time so we can actually deliver the attention this approach requires. Book a free audit and we'll tell you honestly whether we're a good fit.